3 Ways to Generate Positive Publicity for Your District

From reversing property blight to planting community gardens to adopting cutting-edge government software to streamline it all, your administration works tirelessly to improve quality of life in your district. Are constituents aware of how good they have it?

People are setting-up shop, paying taxes and raising children in your community. Assure them that they’ve come to the right place. Presenting 3 ways to generate positive publicity for your district:

3 Ways to Generate Positive Publicity for Your District

1. Bring it Home

A 2011 poll of New Jersey residents conducted by researchers at Monmouth University finds that the municipal website is the first stop for the majority of citizens in search of civic information. In the seven years since that poll was conducted, access to tablets, smartphones and other Internet-enabled devices has grown exponentially, making your official website the perfect platform for advertising positive developments.

We’ve helped numerous clients do just that. Our Marketing department creates custom banners and buttons that blend seamlessly with client sites and lead constituents in search of digital forms or geographic information system (GIS) maps in the right direction. See how we help client, Oceanport, New Jersey, advertise its GovPilot Report a Concern and interactive GIS map offerings.

2. Share on Social Media

There’s a lot for local government officials to “like” about social media. 

100% of state governments use social media to engage residents and attract tourists. It’s no surprise that many counties and municipalities are following suit.

After all, there’s a lot for local government officials to “like” about social media. Facebook, Twitter, Instagram and other social media channels are free and easy-to-use tools for broadcasting recent successes to residents.

3. Distribute Flyers

Some members of your community may steer clear of social media, but that doesn’t mean that they’re any less interested in what’s going-on in your district. Why not tell them in a flyer?

In addition to website buttons and banners, GovPilot’s Marketing department creates flyers announcing clients’ adoption of our government software at no additional cost. Hand them out at community events! Brooklawn, New Jersey distributed the flyer, “Brooklawn Goes Digital” at its 2017 Annual Spring Fair.

GovPilot also offers a high-tech way to disseminate the classic flyer. GovPilot’s GIS map is integrated with Mail Merge technology for improved constituent engagement. With the drag of a cursor, government can create a list of residents located within a certain radius. Automation organizes and expedites the mailing of flyers informing these residents of the renovation of a nearby playground, the smoothing of a bumpy road and other updates they are sure to appreciate.

Publicizing positive developments is a great way to retain and attract residents. GovPilot can help.